ABOUT

Designing for the hardworking ones.

Hi, I’m Marcelo. I’m 43, and my design journey started back in the early 2000s, working in old-school print shops and magazines.

About 14 years ago, I moved to Luxembourg. After a short attempt at the so-called “normal” corporate life, I realized my real passion was still design—helping people and creating logos and brand identities. So I went back to what I loved most.

For the past eight years, I’ve been freelancing full-time, working with everyone from hobbyists and startups to doctors, lawyers, restaurants, agencies, and even big names like LuxInnovation, Vandenbulke, Manso Group, and Bank of America. Along the way, I’ve also designed over 40 menus for restaurants across Luxembourg.

What drives me isn’t just the design itself, it’s the people behind it. I’ve had the privilege of working with entrepreneurs and professionals who hustle, dream, and put everything into their work: restaurant owners, doctors, coaches, fitness centers, hairdressers, masseurs, YouTubers, podcasters, photographers, real estate professionals, lawyers, teachers, and startups.

My core value is simple: I honor hardworking people. Every project I take on is a tribute to their dedication, their early mornings, their risks, their persistence. I don’t do the cold, agency thing. I work up close, face-to-face, tailoring each identity to the human behind the brand.